Privacy Policy

Build Bracelet (“we”, “us” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose and protect personal information when you use our website or otherwise interact with us.

Related policies: Terms of Service · Cookie Policy · Return and Refund Policy

This policy applies to personal information collected through our website, customer service interactions and other related interactions with us.

It does not apply to websites, applications or services operated by third parties that we do not control.

Depending on how you interact with us, we may collect:

• Contact information: name, email address, telephone number and other contact details you provide.
• Order and fulfilment information: billing and shipping details, including a parcel locker if you choose one, order details, purchase history and anything needed to fulfil your order.
• Account information: login credentials, saved addresses, favourites and saved bracelet designs, where you create an account.
• Communications: reviews, after-sales requests, cancellation requests, trade enquiries and other messages you send us, including any photos you attach.
• Technical information: IP address, browser type, device information, pages viewed and other information reasonably necessary to operate, maintain and secure the website.
• Preferences: communication preferences and consent records, where applicable.
• Payment information: payments are processed securely through our authorized payment gateway partners. Your card details go directly to them and we do not store full payment card details on our servers.

We may use personal information to:

• process and fulfil orders and shipments;
• facilitate secure payment transactions through our payment provider;
• create and manage accounts;
• respond to inquiries and provide customer support;
• maintain website security and prevent fraud or unauthorised activity;
• operate, maintain and improve the website and our services;
• understand website usage and performance;
• maintain business, tax, accounting and transaction records; and
• comply with applicable legal, regulatory and other lawful obligations.

Where required by applicable law, we rely on one or more lawful bases for processing, which may include performance of a contract, compliance with a legal obligation, legitimate interests or consent.

Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal. Where applicable, you may also have the right to object to certain processing based on legitimate interests.

We use cookies and similar technologies to operate and secure the website, maintain your bag and checkout, remember preferences and understand how the store is used. We do not use cookies for advertising or for tracking your activity across unrelated websites.

We count page views and add-to-bag actions to understand how the store is used. Your IP address is turned into a one-way hash before it is recorded and only your country is kept with it. No cookie or identifier is stored on your device for this.

For more information, see our Cookie Policy.

We may share personal information with service providers that help us operate our business and website, including providers of:

• payment processing;
• shipping, logistics and parcel-locker delivery;
• hosting and infrastructure;
• authentication and security; and
• customer service and related business operations, where applicable.

We do not sell your personal information or share it with third-party advertising networks for cross-context behavioural advertising.

We may also disclose information where reasonably necessary to comply with applicable law, regulation, legal process or lawful requests; to protect our rights, property or safety, or that of others; to detect, prevent or investigate fraud, security incidents or unlawful activity; or to support a merger, acquisition, restructuring, financing, sale of assets or similar business transaction.

Our website and certain service providers may be located in the United States or other countries. As a result, your personal information may be transferred to, stored or processed outside your country of residence.

Where required by applicable law, we use appropriate safeguards for international transfers, which may include adequacy decisions, contractual safeguards or other lawful transfer mechanisms. You may contact us for more information about the safeguards that apply.

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including providing services, maintaining business and transaction records, resolving disputes, enforcing agreements, preventing fraud and complying with legal, tax, accounting and regulatory requirements.

Retention periods vary depending on the type of information and the purpose for which it is processed. When information is no longer required, we may delete, anonymise or aggregate it where appropriate.

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. These may include access controls, secure hosting, encryption where appropriate and other security practices.

However, no method of transmission or storage can be guaranteed to be completely secure. Where required by applicable law, we will provide notice of a personal information breach.

Depending on applicable law, you may have the right to:

• access the personal information we hold about you;
• request correction of inaccurate information;
• request deletion of personal information;
• request restriction of, or object to, certain processing;
• receive or request portability of certain information;
• withdraw consent where processing is based on consent; and
• lodge a complaint with a relevant data protection or privacy authority.

You may exercise applicable rights by contacting us using the details in the footer of this page. We may need to verify your identity before processing certain requests, and we will respond within the timeframe required by applicable law. We will not unlawfully discriminate against you for exercising your privacy rights.

Our website is not directed to children, and we do not knowingly collect personal information from children where prohibited by applicable law.

If you believe a child has provided personal information to us in violation of applicable law, please contact us using the details in the footer of this page.

We may update this policy from time to time to reflect changes to our practices, services, technologies or legal requirements.

The updated version will be posted on this website with a revised “Last updated” date. Where required by applicable law, we will provide additional notice or obtain consent before material changes take effect.

If you have questions about this Privacy Policy or our privacy practices, contact us using the details in the footer of this page.